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date18. March 2010

The importance of the app icon

In the AppStore there are more than 150’000 apps, most of them are made without any love for the user interface and even less love for their icons. That’s a huge mistake, because the first thing that you’ll see of an app is its icon.
It’s a fact that the first impression matters, not only when we meet a person but in every situation in our lives. So we have put much effort and much work in our icon. From the beginning we knew that the icon can attract peoples attention.
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date1. February 2010

The real challenge when developing iPhone apps


When we started with MoneyBook, for us it was clear that it will be a long term project. We didn’t want to put out a little app, make some money and then let it die. No, from the beginning we wanted to do someting that lives and evolves with every update.
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date4. December 2009

Understanding the iPhone platform

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I don’t want to say that we at noidentity understand the iPhone platform 100% but if you browse through the app-store, it’s obvious that there are so many apps with bloated user interfaces and tons of settings. (more…)

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